The Firewire boards you love, upgraded for the wave pool.

We created AWT and the demo program to meet the need for a more durable surfboard to suit hard bottom pools, that still maintains the board’s high-performance attributes.

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Firewire’s patented
Artificial Wave Technology

As the shape of the standing waves and pools continues to improve, the water is now deep enough to ride regular boards with proper fins but at far lower volumes.

In recognition of this developing market and its needs, Firewire is introducing our new and reinforced build - Artificial Wave Technology (AWT)

We developed the Artificial Wave Technology construction to withstand the daily demands of surfing standing waves: concrete, rocks, shallower water and the walls and barries surrounding the world’s best standing waves.

AWT Helium surpasses the existing strength of Helium in a number of important ways. As you probably are aware, Helium already has up to 12 mm bands of paulownia wood around the board’s perimeter and 3 mm thick high-density deck skins, which offer far greater compression strength versus traditional constructions. The reinforced version includes extra layers of cloth around the nose and tail, and even stronger fin box installations versus regular Helium.

Introducing the Firewire Demo Program

Firewire has partnered with Awayco to drastically simplify the surfer's journey to access a wide range of demo surfboards through your store and also directly on the Firewire website.

Awayco provides you with a plug and play, full-service, rental platform that is designed to seamlessly manage and service rental bookings, allowing your customers to easily try the equipment before they buy

How it works for your Wave Park

Firewire Demo solution allows you to create a new revenue stream through demoing of your Firewire inventory. Powered by an easy to use software and high exposure through Firewire website expanding your customer base.

Fully-integrated Awayco demo platform

Utilize Firewire’s social media traffic and marque athletes to increase bookings

Benefit from Firewire’s “Rising Tides” planned bio-lander campaign throughout the year

Seamless integration to any POS in minutes. Easily works alongside your onsite rental program

Completely customisable

First year free to prove utilization. No long-term commitment

How can this benefit you?

Streamlined multi-channel software with the worlds best rental customer experience

Ability to earn incremental revenue from offering demo/try before you buy accessories and bundles

Special deals on purchasing and replenishing inventory for your pool from Awayco brand partners

AWT rental fleet options & benefits

Customisable demo fleets - or try our pre-packaged fleets for easy setup

20 board minimum order

Net 60 terms

Volume discounts

Demo and pro shop discounts. Stock your demo fleet and your retail store for an extra 2% discount off your orders

Employee discount program

Fins, eco-friendly traction and leashes available for a complete pro package

Join the Rising Tides
marketing program

Firewire’s comprehensive social media platform which utilizes our extensive reach and Awayco’s full-service booking program to maximize rental sales

Bio-lander focused push on rotating schedules

Exclusive content available from our team

Social media statistics

Social reach of 3.9 million population among social assets

Post analytics

30k content interactions per month
Stories get 5k interactions per post with 6% conversion
Feed posts get 50k interactions per post with 6% conversion

Website traffic

150k unique users per month

Featuring designs from some of the world’s top shapers

Proven shapes for all customer performance levels. Suitable for all artificial waves, including standing waves

Pre-pack Demo Fleet Options

Pre-pack demo fleet #1 | 20 boards

Pre-pack demo fleet #2 | 40 boards

Standing wave demo fleet | 20 boards

Interest in fleet demo boards? Contact us for pre-approval

Simple to start. Easy to run.

Awayco software helps your business win in the rental economy

Easily add demos into your website

Set up your rental store and inventory that seamlessly plugs into your existing online store

Track and monitor your profitability

Reporting dashboards allowing your store to track the financial success of your demo program

Easily add rentals into your website

Either link to your plug and play rental URL, or make custom implementations using our simple to use Awayco API

Enjoyable experience to make your customers smile

Awayco rental solution comes with everything you need to serve customers, whether you’re a large retailer or a small business.

The all-in-one solution for
your Surf Shop

What's Included

Online Rental Store

A web page for customers to view and rent products. It can be easily customised to match your existing website.

In-store rental

A practical app designed to make the in-store management of reservations as smooth as possible.

Inventory manager

A practical app designed to make the in-store management of reservations as smooth as possible.

Bookings manager

Automatically generated analytics and logistics allow for tracking reservations and income at a glance.

Inventory

Unlimited inventory capacity allows for adding as many products and their variants as desired.

Coupon codes

Easily and quickly create discounts and promotions to boost traffic and sales.

Support

A dedicated support team to help with creating and managing your online rental store.

Staff accounts

Create multiple designated staff accounts to manage reservations.

Pickup locations

Create multiple store and pickup locations to support a growing business.

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Pricing

No set up cost

No recurring monthly subscriptions

Simple revenue share %

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Frequently Asked Questions

What does it cost to create an Awayco store?

It is free to create an Awayco store. Awayco works on a commission model, charging a percentage per booking depending on the volume of transactions per month.

What is included in the Awayco product?

The Awayco software includes the online rental store, the Admin app to oversee your store and inventory, and the Shop app to manage reservations.

Do I have to pay for my Awayco domain?

No, Awayco provides a custom domain name for your rental store free of charge.

Can I customise my store?

Yes, it is possible to customise the design of your Awayco store to seamlessly match your existing website and brand, including the logo, header, fonts, and colour scheme.

I have multiple store locations, do I need multiple rental store websites?

No, you can manage and rent out your inventory using one Shopfront and Admin app for your convenience. The locations of products are displayed on the Shopfront when customers rent them.

How do customers make reservations?

Reservations are made through your online rental store. Customers are able to view the store’s inventory and select items to be added to their reservation. Once the booking is completed, both the customer and the store will be notified via email.

What if a rental is damaged?

Stores can set their rental terms and conditions, including damage policy using the Awayco software. If a customer damages a rental, it is quick and easy to charge for repairs and temporarily remove the damaged product from the inventory.

How do customers change, extend, or cancel reservations?

Customers can manage reservations by logging into their account in the online rental store and clicking on the reservation details. Stores can manage reservations on a customer's behalf using the Admin app.

Do reservations have a cancellation fee?

Reservations can be cancelled up to 48 hours before without any fee. If cancelled within 48 hours before the booking, customers will be charged 50% of the booking. If cancelled within 24 hours of the reservation, customers will be charged the full amount of the booking.